News

Emamaco blog featured image

Your Back Hurts Because You're a Goddess Carryi...

You're basically Atlas, carrying a planet. In your uterus. Let’s take a moment to honour the unsung hero of the second trimester: your lower back. Because while everyone else is...

Your Back Hurts Because You're a Goddess Carryi...

You're basically Atlas, carrying a planet. In your uterus. Let’s take a moment to honour the unsung hero of the second trimester: your lower back. Because while everyone else is...

Emamaco blog featured image

Your boobs deserve a promotion

Treat Your Boobs Like the Queens They Are So, there you were, innocently sipping your decaf latte, when it hit you like a diaper to the face—you’re in your second...

Your boobs deserve a promotion

Treat Your Boobs Like the Queens They Are So, there you were, innocently sipping your decaf latte, when it hit you like a diaper to the face—you’re in your second...

Emamaco blog featured image

Why “Superwoman” is a Myth — and You’re Doing J...

You’re not failing — you’re just not a mythical superhero (and that’s okay). Let’s set the scene: You wake up after 2.5 hours of broken sleep, vaguely remember crying over...

Why “Superwoman” is a Myth — and You’re Doing J...

You’re not failing — you’re just not a mythical superhero (and that’s okay). Let’s set the scene: You wake up after 2.5 hours of broken sleep, vaguely remember crying over...

Emamaco blog featured image

Bump Said "No Pants." These Leggings Said "Chal...

Who needs shapewear when leggings slay like this? Okay, let's be real for a moment. You're in your second trimester—which basically makes you the Beyoncé of baby-building—and your mere presence...

Bump Said "No Pants." These Leggings Said "Chal...

Who needs shapewear when leggings slay like this? Okay, let's be real for a moment. You're in your second trimester—which basically makes you the Beyoncé of baby-building—and your mere presence...

Emamaco blog featured image

Baby Name of the Day is Here!

You Won’t Believe What “Cassius” Actually Means. (Hint: It’s Not “Kid Most Likely to Cry at Assembly.”) Ah, “Cassius.” At first glance, it sounds like the guy most likely to...

Baby Name of the Day is Here!

You Won’t Believe What “Cassius” Actually Means. (Hint: It’s Not “Kid Most Likely to Cry at Assembly.”) Ah, “Cassius.” At first glance, it sounds like the guy most likely to...

Emamaco blog featured image

Because jeans in trimester two? That’s comedy

Proof comfort and fashion can totally make out. Gather 'round, ladies, gentlemen, and sentient beings of all stripes who have ever, for one fleeting moment, thought they could rock a...

Because jeans in trimester two? That’s comedy

Proof comfort and fashion can totally make out. Gather 'round, ladies, gentlemen, and sentient beings of all stripes who have ever, for one fleeting moment, thought they could rock a...