Emamaco blog featured image

The Bra You Swore You’d Never Wear… and Now You Live In

That once-hideous bra? Now it’s your emotional support system with straps. Welcome to the soft cup surrender.

Oh, the things we swore we'd never do. We’d never wear zip-off cargo pants, we'd never give cereal milk for dinner, and we’d never, ever wear a bra that looked like it escaped from Grandma’s drawer. Yet, here we are. Ladies and gentle-ladies, raise your hands if your bra has transformed from a lacey delight to something resembling a straitjacket for your chest—the fabled and feared maternity bra.

If bras could talk, mine would be screaming in sheer glee or rolling its non-existent eyes. My wardrobe now features a bespoke collection of what looks suspiciously like the architectural blueprint of the Sydney Opera House. As your body changes, so do your fashion choices. And this is no exception! Suddenly, a comfy over-the-shoulder-boulder-holder becomes your ticket to freedom, delivering you from the monstrous underwire abyss you once found so chic.

Boobs, Breasts, Bosom - Welcome to the Great Expansion

Ok, real talk. Have you noticed how your body is performing magic tricks David Copperfield would envy? Yesterday's cute B-cups are today’s majestic D's, and that's on a good day when you're not the size of the Titanic's lifeboats. Hello, boob sweat, goodbye perky and painful underwire!

“Your boobs aren't listening. They are way too busy being pregnant.”

These days, the priorities are simple: support and comfort. Enter the so-called "hideous" maternity bra. It's not just there to hold things in place; it’s practically your new BFF, offering the kind of support your ex never could. It’s strong, it’s resilient, and – dare I say it – quite cozy.

The five bras you swore you’d never wear but are now your BFFs:

  1. The Cotton Cuddle - Comfortable enough for snuggling, sturdy enough for a brisk walk.
  2. Giganta-Support - For those days when the gravitational pull intensifies.
  3. Luxe Lace Lookalike - The sexy vase of your chest region, but mostly metaphorical.
  4. The Everyday Hero - Soft, sensuous, and saving your sanity one gentle hug at a time.
  5. Nursing Moses - Part heavenly host, part miraculous provider. It gonna be a thing soon!
But what about the list of shame, you ask?

Five bras you absolutely should cast out of your wardrobe now:

  1. Spaghetti Strap Disaster - Let’s leave that one in your teenage angst memoir.
  2. The Unwavering U nderwire - Cause your boobs deserve a holiday from Amazonian squeeze.
  3. Grandma’s Lace Deathtrap - Retro was cute until it turned to fossil fuel against your ribs.
  4. The Party Worker - Bright, bedazzled, but surviving parties past? Time to retire this trooper.
  5. Some Kind of Polyester Sin - No justification allowed. Please direct this to the nearest plothole.

And there you have it, the lovely, liberating paradox of maternity wear. But don't just stop at bras! Bottoms up, my loves – it's time to dive into the world of maternity leggings and shorts. They are no longer just "what you wear when you can't fit into anything else," but rather, a stylish grab from our friends at Emamaco. Transform tragedy into triumph with leggings that boast buttery soft fabric, all in the name of comfort.

Click Ad Banner t="_blank">here to discover daringly comfy maternity apparel that'll lift your spirits (and everything else).

“Consider this your one-way ticket to Cozy Town. Population: Blissful.”

Ultimately, the second trimester is a grand adventure, much like your new, everything's-a-bra attitude. Have fun, keep comfy, and embrace the versatility of your changing body—even if it means falling madly in love with the bra you once swore off. Who ever said we'd never be tempted by practical fashion didn't know the joys of an elastic waistband or a breathing bra!

Now, if you’ll excuse me, I need to inform my old underwires that they’ve been downsized indefinitely. I've got a new love holding me up these days and can I just say, I think this one’s going to stick.

Until next time, my cozy queens, keep loving your new curves as you step boldly into motherhood’s whimsical embrace. May your new bras provide you with more comfort than an 80's heartthrob movie marathon. Ciao Chesty, Catch You on the Flip Side!

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.